Domestic dad PROJECT logo

In life, there are high points and low points. Our logo represents both. Domestic Dad Project's goal is to help people find balance in the middle.

The color green in our logo represents our brands awareness that mental health matters.

Sometimes you're flush and sometimes you're bust, and when you're up, it's never as good as it seems, and when you're down, you never think you'll be up again, but life goes on.

―Fred Jung

What is the domestic dad project?

We provide clothing that acts as a catalyst to raise awareness and build the community that supports Dads who want to get their lives on track.

We also provide professional, confidential coaching that allows Dads to put a real plan in action to achieve the most optimal result, whatever the challenge. 

what if i'm not a dad?

We need your support too! Most of the time Dads don't realize there are people in their lives that support them getting help to get their lives on track.

Believe it or not it's our moms, wives, sons, daughters, friends, and relatives who are buying our merchandise to join our community and make sure a Dad in their life knows there is a community to support them.

how can the domestic dad project help you or someone you know?

Whether you know it or not, we’ve ALL met someone at some point that has struggled, who's had too much weight on their shoulders, and didn’t know how to talk about it. They probably didn't think there was a real issue until it was too late. So often we default to ignoring, drinking, or medicating through it. Those are difficult trends to break without help.

You may have wanted to help someone else and just didn’t know where to point them, point them here. In the beginning of that journey, Dads are hard wired to suck it up and handle it ourselves.

Also, while highly effective for those trying to get sober, Alcoholics Anonymous, rehab, detox facilities or state funded programs can be uncomfortable places to start.

We built this brand as an ongoing project to provide a comfortable and encouraging place to start while helping people come together, drive success and save lives in the process.

what is your story?

In the wake of COVID 19, I was working from home. I had developed a regular life long relationship with alcohol that had gotten stronger than it ever was before.

After losing a life long friend unexpectedly I was struggling with purpose and mortality. I started spiraling with what went from normal, casual, social drinking to something more toxic that was fueled by confusion, anxiety, depression and self deprecation.

All of these were mental health issues that put my faith and self worth into question. They all took root with innocent drinking and evolved into something much worse.

I was slipping away into what I now know was addiction. I knew it, my family knew it and it had become a serious health concern.

While my body was starting to show signs that it had enough, I had allowed my mental health to be effected the most. With no common knowledge of how to deal with it, how to treat it or more importantly the courage to actually admit it

I started researching and utilizing resources like coaching, group meetings and exploring my mental health. Finally, I found my sweet spot with sobriety. Since then I have been able to get my career, my family and my life back on track and stronger than it had ever been before.

I made a thoughtful decision to post about it on social media and my inbox started to flood with messages of encouragement and others asking about where I found my inspiration while avoiding certain pitfalls in today's day and age. My answer was always prayer, supportive family and friends, hard self work, determination, and utilizing the community resources that were at my disposal. 

In the last two years, I have lost friends to suicide, alcohol over usage, drug over usage and tragic accidents that have left everyone connected to their lives devastated in the wake of the aftermath.  I’ve learned how to deal with these things, trust in my higher power and lean into my faith to overcome my addiction and move forward with my goals.

This project is simply a continuation of that inspiration that is charged by all of those who encouraged me to keep going and keep sharing.

Tell me about the coaching

As Dads, we all tread through the day to day issues of the world. Which are compounded by financial struggles, dividing our time between work, kids’ events, family time, healthy activities with our friends, date night and everything else that needs to be balanced in our lives.

Domestic Dad Coaching focuses on the challenges you are facing in your personal and professional life. We work with you to process through them and drive long term success in achieving the most optimal result for you.

What's the difference between coaching and counseling

Counseling is similar to coaching in a lot of ways. Both use evidence-based techniques and intentional dialogue as the primary tools for growth and discovery, but there are also key differences between the two services: Coaching focuses primarily on the present and future, while therapy focuses on the past, present and future. Coaching is focused on personal growth and professional development, while counseling is designed to help you work through issues that require a mental health diagnosis.

how can you get coaching

With any purchase of merchandise we’ll provide you a free 30 minute training (there is a link in the emailed receipt of purchase) that will change how you have conversations. You will be a better listener, empathizer, and able to provide a safe place for others to talk about their struggles without judgement.

Beyond the free training we offer a variety of confidential professional coaching options for Dads who are going through challenges and are ready to break the stigma and get their lives on the right track.


By wearing our merchandise to raise awareness and identify the community that supports Dads who want to get it together.